Yasmeen
Turayhi.
The product marketing and go-to-market strategist behind 200+ launches. Author of the bestseller Product Marketing Debunked.
Yasmeen Turayhi
A product marketer who has actually sat across from the customers.
Yasmeen is a product marketing and go-to-market strategy expert, founding Modern Product Agency — a consulting advisory firm that has helped commercialize more than two hundred technology products across AI, climate tech, neurotech, fintech, and consumer software.
She has worked with founders and leadership teams from seed stage through IPO, advising on positioning, narrative, growth strategy, and organizational clarity. She has consulted with more than fifty CEOs across B2B and B2C sectors and has taught and lectured at Berkeley Haas, General Assembly, IBM, Harvard Extension School, and international startup ecosystems.
- 200+
- Products commercialized
- 50+
- CEOs advised
- 3
- Published books
- Top 100
- PMM, two years running
- Berkeley Haas
- General Assembly
- IBM
- Harvard Extension School
- Sharebird
- Product Marketing Alliance
The Questions I Wish I Asked My Customers
How to Conduct Customer Interviews That Change Everything
The distillation of a decade of customer research, product launches, and go-to-market strategy. The questions, frameworks, and hard-won lessons that only come from sitting across from thousands of customers and really listening.
Three books on PMM.
- Bestseller
Product Marketing Debunked
The Essential Go-to-Market Guide
2017
The Launch
A Product Marketer’s Field Guide
Breaking Into Product Marketing
A Career Playbook
Perspiva.
Customer Intelligence Platform — the layer between raw customer feedback and the decisions companies make from it.