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The bookBestsellerBy Yasmeen Turayhi

Product
Marketing
Debunked.

The Essential Go-To-Market Guide

Many entrepreneurs and companies struggle with taking an idea and successfully delivering it to the market. Product Marketing Debunked provides a practical framework for transforming unformed concepts into clear positioning, messaging, and go-to-market strategy.

One of the earliest books written on product marketing
Product Marketing Debunked — book cover
Two ways in

Start with the book.
Or the field notes.

The book is the foundation — positioning, launch, and the GTM craft. The free companion is the interview playbook that turned into the rest of the work.

Print + Kindle
The book

Product Marketing
Debunked.

The Essential Go-To-Market Guide

Written by product marketing leader Yasmeen Turayhi, this book breaks down the foundations of customer research, commercialization, positioning, launch strategy, and product storytelling into a concise, actionable guide for founders, marketers, and product teams.

  • Positioning & messaging
  • Customer research
  • Launch strategy
  • GTM frameworks
  • Product storytelling
Buy on Amazon Pairs with the field notes
Free
Free companion eBook

The Questions I Wish
I Asked My Customers.

How to conduct customer interviews that change everything

Most companies don't fail because they built the wrong product. They fail because they never deeply understood their customer.

  • Why companies skip customer research
  • The hidden cost of poor positioning
  • How to ask better questions
  • Why customer insight drives growth
  • The future of intelligent customer research
Download the free eBook Companion to the book
Yasmeen Turayhi — author of Product Marketing Debunkedthe author —
Meet the author

Yasmeen Turayhi.

Product marketing leader, founder, author, and storyteller working at the intersection of technology, human behavior, and consciousness.

Over the last decade, she has worked with 50+ startups and helped launch more than 200 products across AI, climate tech, neurotech, fintech, SaaS, and consumer technology — from early-stage startups to companies like Adobe, Matterport, and Mode Analytics.

  • Host of Gateways to Awakening, a top 1% globally ranked podcast
  • Founder of the Inner Knowing School
  • Founder of Perspiva — a customer intelligence platform
  • Author of multiple books on product marketing and human potential
Perspiva
Now building

Customer research, done properly.

Most survey tools stop at collecting responses. Perspiva turns customer feedback into the positioning, messaging, and strategic insight you can actually act on.

What it does

  • Generate intelligent survey questions
  • Run elegant branded survey experiences
  • Analyze responses into audience insights
  • Produce CMO-level positioning and messaging frameworks
  • Understand what customers actually care about

Why Perspiva?

Because customer research shouldn't end in dashboards and spreadsheets. It should lead to:

  • → sharper positioning
  • → clearer messaging
  • → stronger launches
  • → better decisions

Built for founders and PMMs who want to understand their audience before they ship.

Learn more about Perspiva
Get the eBook

Ask the questions that change everything.

Drop your email. We’ll send The Questions I Wish I Asked My Customers straight to your inbox.

One-time email with the eBook download. No spam, no drip sequences. Unsubscribe in one click.

The best product marketers don't just launch products. They understand people.

That has always been the foundation of great go-to-market strategy — and it matters now more than ever.